The vast archives of Smokey Bear artwork often show the results of careless actions regarding fire safety. Smokey Bear may be cute, but his message is incredibly serious. In our revival collection, we wanted to depict the price that all living things pay when human-caused wildfires destroy their habitats.

All Smokey Bear products created by The Landmark Project are licensed through the US Forest Service, and a portion of the proceeds go toward funding wildfire prevention education.

Artwork by Cory Godbey

This tee is made from 60% cotton and 40% recycled polyester.

Our cotton is grown according to practices that use less water, preserve soil integrity and ensure workers receive fair compensation throughout the entire supply chain.